It was a chance to be a little more eco-friendly, as more people started to avoid single-use plastics, and an opportunity to infuse your caffeine habit with a little personality. The appeal is simple: “They’re cute and functional,” explains Charisma Starke, who started collecting that year, sharing any new Starbucks cup finds on her Instagram account. Starbucks launched its reusable Cold Cups in 2018, and in no time, people started snapping them up. One that owns its love of the siren-logoed chain (“basic” connotations be damned), is not afraid to visit several stores in a day to score a rare find and has a keen eye for the styles that will be in highest demand. As Starbucks has rolled out more and more limited-edition Cold Cups-aka the tumblers designed for their iced drinks-a hardcore fandom has emerged. We’re not talking about the clear plastic cups you see by the shelf-full at stores. The posts appear on Poshmark, Mercari, Etsy and eBay, but arguably, the most activity occurs on Facebook, where Marketplace is flooded with resellers and custom cup-makers alike, and Facebook Groups boast tens of thousands of members, all selling and trading their finds. But to a collector, it’s just the information they need to ensure they aren’t getting scammed, especially if they’re thinking of dropping $100 or more on a reusable cup. At first glance, they look like a ransom note your college roommate might have sent you as retribution for eating her Ben & Jerry’s without asking: A photo, posted to Facebook, showing a Starbucks tumbler alongside a note with the date, the poster’s name and, often, a series of acronyms that make no sense to the casual observer.
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